Step 1: Analyse Your Audience
First, we listen to our clients to learn their wants and expectations are and pen down a description about the targeted visitors and their needs.
- Who are your target audience?
- What do they believe?
- Where are they located?
- How do you segment prospective customers?
- Sites frequently visited by them?
Knowing these things will help to define a better marketing strategy and prioritize content to bring to the forefront.