Marketing Process

Our approach that helps to deliver your near-to-medium marketing goals.

Step 1: Analyse Your Audience

First, we listen to our clients to learn their wants and expectations are and pen down a description about the targeted visitors and their needs.

  • Who are your target audience?
  • What do they believe?
  • Where are they located?
  • How do you segment prospective customers?
  • Sites frequently visited by them?

Knowing these things will help to define a better marketing strategy and prioritize content to bring to the forefront.

Step 2: Competitor Research

We keep track of your competitors to see how they are using digital marketing channels to reach customers.

 

  • How are they ranking on search engines?
  • Where is their business listed?
  • What are their paid marketing activities?
  • How are they communicating their audience?
  • What are their upcoming events and offers?

Step 3: Keyword Research

  1. Identify the important pages and segregate them.
  2. Analyze the content of each page, to come up with the keyword phrases related terms to develop a keyword portfolio.
  3. Grouping all similar keywords to form the Meta tags (Title, Description & Keywords) of the targeted landing page.
  4. Serving right information creates need for visitor to return as well generate lead with better chances of conversion, increasing page views and decreasing bounce rates
  5. Foundation to create content for all online marketing activities.

Step 4: Optimize Marketing Materials

Optimize content to distribute across various marketing channels to fulfil the needs of target audience.

  • Optimize Website & Landing Pages
  • Optimize Business Listings
  • Optimize Events & Offers
  • Optimize Video Content
  • Social Marketing Content

Step 5: Connect with Audience

Look at the organic and paid marketing channels across web, think about how valuable is the channel to achieve your business goals.

  • SEO (Search Engine Optimization)
  • Paid Marketing (Text & Banner PPC Ads)
  • Social Media Interaction
  • Target Email Marketing
  • PR Distribution

Step 6: Measure Effectiveness

Take time out to review where your marketing tactics are driving results regularly and adapt your campaigns to take advantage of new opportunities.

  • Traffic to the site?
  • Where did the traffic come from?
  • What is the bounce rate?
  • What are the exit pages?
  • What is the conversion ratio?
  • What is the churn rate?

 

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